First and Last Name: Leigh Carman
A diet tip I was taught was to take 1/2 of your restaurant meal home because the average restaurant portion is more than double the recommended serving size. After throwing out countless leftovers I was appalled at the waste. Additionally, I've learned that there are 17 million hungry children domestically and 40% of our food is wasted. Those hungry children could benefit from all of the leftovers. Ironically we also having a growing obesity problem. As of 2010 35% of all adult Americans are obese. All of these tie together and can be solved with our campaign.
Half 4 the Hungry is an initiative to help feed hungry children domestically while helping Americans eat less. The idea is to go into a restaurant where meals are designated as “half 4 the hungry”. The customer orders the item, they pay full price but receive a ½ portion of the meal. A minimum of $4 is donated by the restaurant to a predetermined charity that feeds hungry children domestically. Save calories while saving lives.
Children are hungry, restaurant portions are too big and Americans are getting fatter. All three problems are solved with "half4thehungry." My impact will be to help Americans eat less, waste less food and feed hungry children. Our business recognizes these trends of obesity, waste and hunger and presents an easy way for people to participate without too much effort. Our organization will vet the charities to which we donate to ensure that all donations are well spent. The impact is hungry children are fed, people can lose wight and less food is wasted.
Over the long term, patrons will appreciate reducing their calorie intake while feeling good about helping hungry children. The "diet" stigma will be gone because of the altruistic component. The social media campaign, as well as potential partnerships with Weight Watchers or Jenny Craig, will help drive patrons to participating restaurants. Also public displays for participating restaurants will help bring in foot traffic. We would like to also publish updates about how much money participating restaurants have donated and shine a light on the good they are doing.
How many restaurants want to participate, how many dollars are donated, how many children are fed. Success is also measured by social awareness buzz and restaurants seeking us to participate. Half4thehungry is also a springboard to our other campaigns: half4the heroes (donations go to wounded warriors, police, fire, vets, etc.) cheers4heroes (a campaign that allows patrons to buy drinks for a hero and 100% of the drink price goes as a donation to veterans) half4thehomeless (donations go to help the domestic homeless)
It would kick off the social media advertising and website, as well as enable us to produce materials, such as table tents that we can place in the restaurants and press kits. The tents will help inform people of the opportunity and bridge the knowledge gap between participating and engaging by knowing exactly where the money is going.
Monday, April 22
Friday, May 17
at 12:00 PM PDT
Friday, May 31
Friday, June 14
at 12:00 PM PDT
Tuesday, July 02