Half4thehungry.org

idea by half4thehungry
Half4thehungry.org

Applicant Name

First and Last Name:

Leigh Carman

Website

:

half4thehungry.org

What inspired your idea?

:

A diet tip I was taught was to take 1/2 of your restaurant meal home because the average restaurant portion is more than double the recommended serving size. After throwing out countless leftovers I was appalled at the waste. Additionally, I've learned that there are 17 million hungry children domestically and 40% of our food is wasted. Those hungry children could benefit from all of the leftovers. Ironically we also having a growing obesity problem. As of 2010 35% of all adult Americans are obese. All of these tie together and can be solved with our campaign.

What’s your social impact business idea?

:

Half 4 the Hungry is an initiative to help feed hungry children domestically while helping Americans eat less. The idea is to go into a restaurant where meals are designated as “half 4 the hungry”. The customer orders the item, they pay full price but receive a ½ portion of the meal. A minimum of $4 is donated by the restaurant to a predetermined charity that feeds hungry children domestically.
Save calories while saving lives.

What is your impact and how is it relevant to the business?

:

Children are hungry, restaurant portions are too big and Americans are getting fatter. All three problems are solved with "half4thehungry." My impact will be to help Americans eat less, waste less food and feed hungry children. Our business recognizes these trends of obesity, waste and hunger and presents an easy way for people to participate without too much effort. Our organization will vet the charities to which we donate to ensure that all donations are well spent. The impact is hungry children are fed, people can lose wight and less food is wasted.

How will you establish sustainable impact in the locations you wish to serve?

:

Over the long term, patrons will appreciate reducing their calorie intake while feeling good about helping hungry children. The "diet" stigma will be gone because of the altruistic component. The social media campaign, as well as potential partnerships with Weight Watchers or Jenny Craig, will help drive patrons to participating restaurants. Also public displays for participating restaurants will help bring in foot traffic. We would like to also publish updates about how much money participating restaurants have donated and shine a light on the good they are doing.

What does success look like, including measurements and reporting on the business and your impact?

:

How many restaurants want to participate, how many dollars are donated, how many children are fed. Success is also measured by social awareness buzz and restaurants seeking us to participate. Half4thehungry is also a springboard to our other campaigns:

half4the heroes (donations go to wounded warriors, police, fire, vets, etc.)
cheers4heroes (a campaign that allows patrons to buy drinks for a hero and 100% of the drink price goes as a donation to veterans)
half4thehomeless (donations go to help the domestic homeless)

What would $50,000 mean for your business? And how will it help your company better reach its goals?

:

It would kick off the social media advertising and website, as well as enable us to produce materials, such as table tents that we can place in the restaurants and press kits. The tents will help inform people of the opportunity and bridge the knowledge gap between participating and engaging by knowing exactly where the money is going.

Discussion
24 Pink-talk-bubble-tail

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Counting down the days to July 2nd, or when your name is announced as the WINNER!
You've always been GOLD in my eyes Leigh. I hope the world gets a chance to see that.
I Love you friend!

by conniebang
about 1 year ago | Reply

Leigh. You have just earned your GOld award. Wonderful

by melanie.r.cyr
about 1 year ago | Reply

Thanks so much Melanie!!! xoxoxo

by half4thehungry
about 1 year ago | Reply

Good luck! Great idea -- hope you get this rolling. Would love to see the other Half4 programs get started too. Keep me posted. Let's talk. Maybe I can get a client interested as a sponsor.

by doryshawford
about 1 year ago | Reply

Thanks Dory! I would love to talk about this whenever you have time!

by half4thehungry
about 1 year ago | Reply

Leigh- This is a great idea! It's so obvious, and easy to execute! Good luck and let me know when you need my help. xx JJK

by jj.klein.5
about 1 year ago | Reply

Thanks so much JJ! I appreciate the feedback and I will for sure take you up on your offer! xo

by half4thehungry
about 1 year ago | Reply

I really like this because its a springboard for so many other deserving causes, its like the giving tree. Do you have any programs in mind that currently serve hungry children? If so, will they give you a list of foods that they provide? Our elementary school used to receive free breakfast for all students. The downfall? Kids were allowed to choose from pop-tarts, chocolate milk, donuts, sugary cereal, etc. each morning. Looking at this program from an obesity-fighting stand point, I think a great way to stand out would be to donate nutrient-dense foods versus cheap processed foods. Maybe host a cooking class for healthy eating. Maybe you can advertise classes on Jenny Craig or Weight Watchers website if you agree to use their cookbooks.
With the other campaigns, do you plan on creating additional branches of your organization to serve these populations? Or will you be donating proceeds to organizations that are already set up to serve? Such as Disabled American Veterans, and local homeless shelters?

by nicole.wdisf
about 1 year ago | Reply

Hi and thanks for your reply!! We are really just forming our ideas and you are correct, there are so many legs to this. We are currently trying to develop heres2heroes and half4thehomeless as well. As we see it now, we would donate to existing charities that feed hungry children or help Veterans or homeless. One idea is to support/sponsor different charities each month. Definitely promoting healthy eating would be a great idea as well. I hope that helps answer your questions. If you have further questions you can post here or go to half4thehungry.org and email us. Thanks again!

by half4thehungry
about 1 year ago | Reply

es una idea genial!

by simy
about 1 year ago | Reply

Thank you for your support!!!!

by half4thehungry
about 1 year ago | Reply

This is a good idea that can be expanded to coffee and tea shops, bakeries, as well as yogurt and candy shops. Encouraging local businesses' participation bolsters community spirit, too.

by Barb Rohrer
about 1 year ago | Reply

Thank you!!!

by half4thehungry
about 1 year ago | Reply

This is exactly what we want to have happen! Also, Heres2heroes will work for coffee shops and local pubs/bars. You can buy an additional drink to help our Veterans. (Proceeds go to a charity that helps our Vets.) That's one of our auxiliary ideas.

by half4thehungry
about 1 year ago | Reply

So simple! So perfect! This is a winner!
by

by andreacrance
over 1 year ago | Reply

Thank you so much!!

by half4thehungry
about 1 year ago | Reply

Creative, smart - spread the word & make it work!

by lakerlover42
over 1 year ago | Reply

Thank you for your support!

by half4thehungry
about 1 year ago | Reply

This is brilliant!

by Candicetill
over 1 year ago | Reply

Thank you!!

by half4thehungry
about 1 year ago | Reply

What a wonderful idea!

by amcneill
over 1 year ago | Reply

Thank you!!

by half4thehungry
about 1 year ago | Reply

Thank you all for your support!!

by half4thehungry
over 1 year ago | Reply

Voting starts today!!!!

by half4thehungry
over 1 year ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
$50,000
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Monday, April 22

Submission Ended
Friday, May 17
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, May 31

Voting Ended
Friday, June 14
at 12:00 PM PDT

Circle-3 Step3-title
TOHL
TOHL

Winner Announced
Tuesday, July 02

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