Good Spread Peanut Butter

idea by helpgoodspread

Applicant Name

First and Last Name:

Mark Slagle and Alex Cox



What inspired your idea?


For us, it started with a 1971 Winnebago.
Two years ago, we started working for a non-profit called MANA Nutrition. MANA produces Ready-To-Use Therapeutic food for organizations like UNICEF. They asked us to help spread the word about the work they were doing, so we bought a Winnebago and set out across the US on a tour of colleges, high schools and waffle houses. Everyone loves peanut butter, and for a while, folks loved the winnebago, until it blew up and burned to the ground in Malibu. We finished the tour on foot, and set out to find a more creative way to generate RUTF production.

What’s your social impact business idea?


We want to help good spread.

Every time we sell a packet of all-natural peanut butter, we use the profits to give away a packet of Ready-To-Use Therapeutic Food (peanut paste + milk + vitamins) to a child suffering from malnutrition.

Our product is a high quality, all-natural peanut butter blended with organic honey that is served in a 40g packet and has an ingredients list that is made up of words we all understand. It's called Good Spread.

What is your impact and how is it relevant to the business?


The first millenium development goal is to eradicate extreme hunger. Severe Acute Malnutrition kills more children than AIDS, TB and Malaria combined. With RUTF, Severe Acute Malnutrition is completely curable.

Giving is at the core of our business model. We want to give away as much RUTF as our sales can support. Our business will succeed based on the number of kids that are saved.

How will you establish sustainable impact in the locations you wish to serve?


Through a partnership with World Vision, we have a trustworthy distribution channel to the developing world. World Vision is an international organization, and they already have a working partnership with MANA Nutrition (RUTF Producer). Since the need for RUTF is so great, we see the distribution system that World Vision already has in place as vital to making a sustainable impact on a massive scale.

What does success look like, including measurements and reporting on the business and your impact?


Our company will be measured by the number of children who are treated with RUTF that was generated by Good Spread sales. Through our partnerships with MANA Nutrition (producer) and World Vision (distributor), we will have a very accurate count of exactly how many packets of RUTF have been produced and where exactly those shipments will end up in the developing world. Through effective storytelling, we will draw in a connected audience that can see the ripple effect of their purchase from the packet of Good Spread they bought to the packet of RUTF in the hands of a malnourished child.

What would $50,000 mean for your business? And how will it help your company better reach its goals?


We have been operating as a team of two, and have been stretched to our limit by the demand of fulfilling orders out of our small office. We would like to streamline our stateside distribution of Good Spread by hiring on a logistics manager that could organize our shipping and fulfillment process so that we could focus on sales and expansion.

1 Pink-talk-bubble-tail

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After spending time with the team from Mana Nutrtion, the partner of Good Spread in fighting starvation (Severe Acute Malnutrition), I'm in. Smart, principled, holistic thinkers using the business platform to address a real pressing need (saving lives) while also connected to systemic solutions that can break the cycle. You can buy this product online here
Pretty simple; If you eat peanut butter (this is really great, clean peanut butter) you can help.

by robbievitrano
over 2 years ago | Reply

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Submission Began
Monday, April 22

Submission Ended
Friday, May 17
at 12:00 PM PDT

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Voting Began
Friday, May 31

Voting Ended
Friday, June 14
at 12:00 PM PDT

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Winner Announced
Tuesday, July 02

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