idea by zrosen2

Applicant Name

First and Last Name:

Zack Rosenberg



What inspired your idea?


The idea for DoGoodBuyUs came about the same way every great story starts, at the supermarket with my son. I picked up two boxes of cereal, one was a name brand and the other was a Paul Newman's Own. I looked at the ingredients in the name brand and saw there were over 90 but I had only heard of 4. Surely this wouldn't be good enough for my son to eat. Fake sugars, things I couldn't pronounce...
I then looked at the Paul Newman's Own and found 4 ingredients, all of which I recognized. This was it! Finally, I had found something that was GOOD for us AND did GOOD for others at the same time.

What’s your social impact business idea?


We believe consumerism can change the world, so we built the largest marketplace of goods that Do Good. From everyday items to gifts, everything is made for a cause.

At present we work with 100's of social ventures and nonprofits, helping them sell the products they (and now we) have created.

What is your impact and how is it relevant to the business?


Our impact is inherent in the organizations we work with. Over 80% of which are nonprofits themselves.

It is also built into the guidelines of who we will work with. Every organization who wishes to join DoGoodBuyUs must give back with every transaction. That could mean a % of sales or hours of volunteering, etc.

How will you establish sustainable impact in the locations you wish to serve?


Our greatest impact comes from supporting the amazing efforts of others. For the second straight year, donations are expected to drop by 3% (or over $7 billion). This means when we need organizations on the ground the most, they are receiving less and less support.

The mission of DoGoodBuyUs is allows consumers to support them by doing what they would be doing anyway. Could be buying soaps or cosmetics or yoga bags.

Every purchase gives a majority share back to the organization helping to change the world.

What does success look like, including measurements and reporting on the business and your impact?


Success for us is when the sustainability for some of the worlds most impactful organizations is supported by the endless amounts of consumer spending.

In January of 2013, eMarketer found that 56% of online shoppers had search for gifts that give in the last 12 months. That is up for 18% the year before.

The tide is turning and with, the potential to much of what ails the world.

What would $50,000 mean for your business? And how will it help your company better reach its goals?


As a bootstrapped startup since our founding in August of 2011, an award of $50,000 could make a tremendous difference in our day-to-day operations.

Our belief is that education is the key to success and creates empowerment for a lifetime. With the money we would hope to achieve a level of sustainability, driven by doing GOOD. It will also allows us to bolster efforts in advertising and events that support our partners work.

Ultimately, our goal is to give $1,000,000 back to our partners by the end of 2014. We are over 20% of the way there. To reach the rest, we need your help.

4 Pink-talk-bubble-tail

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I'm inspired. More to follow. The wounded rider....

by Scmara
18 days ago | Reply

I love DoGood's mission, so much. Consumerism is a powerful force -- I'm glad someone thought of a way to channel that force into a useful direction.

by jtothe.udy
over 2 years ago | Reply

Do you have retail stores to shop at or is this all on-line shopping? If you do have retail stores, where? And what cities would you plan to expand to?

by nicole.wdisf
over 2 years ago | Reply

Hi Nicole, thanks for the question! We are primarily online but, do pop up shops all throughout the country. Where do you live? We can send you some dates when we plan to be there.

by zrosen2
over 2 years ago | Reply

Circle-1-inactive Step1-title-idea-inactive

Submission Began
Monday, April 22

Submission Ended
Friday, May 17
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, May 31

Voting Ended
Friday, June 14
at 12:00 PM PDT

Circle-3 Step3-title

Winner Announced
Tuesday, July 02

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