Fairleaf Foods

idea by tiffanydanae
Fairleaf Foods

Applicant Name

First and Last Name:

Tiffany Aquino

Website

www.fairleaffoods.com

What inspired your idea?

Fairleaf Foods was inspired by experiences of four friends while living in a rural village in the mountains of Nicaragua. The three other co-founders were in the Peace Corps while I was completing my MPH internship nearby. In our poor farming communities, we witnessed first hand the devastation that malnutrition causes on a regular basis. Working in food security, we all experimented with Moringa recipes and enjoyed eating them together. We realized that if we enjoyed them so much, others would too, especially if they knew their purchase fueled real social change.

What’s your social impact business idea?

Fairleaf Foods will utilize Moringa trees as a tool to empower communities to nourish themselves. Moringa is a drought resistant, nutrient dense, fast growing superfood. We will harness the economic power of the US market, utilizing untapped profitability to fund our social mission. By offering nutrient-rich, organic, and fair trade Moringa fortified foods and beverages, we will nourish our consumers while fighting hunger and poverty in impoverished communities. We'll train and source directly from smallholder farmers, eliminating middle men and boosting farmer's profits. A portion of all profits will then be infused back into the farmer's communities, creating jobs and supporting nutrition education, reforestation, and food security programs that use Moringa as a key tool.

What is your impact and how is it relevant to the business?

We hope our business model has an impact on the free market. By introducing Moringa into mainstream food markets and illustrating the profitability of social and environmental stewardship, we will influence global trends in food production to focus more on their producers in the supply chain. We will demonstrate the possibility for social enterprises to enhance agriculture and food security models for greater impact. By promoting a direct-from-farmer supply chain, we will achieve a higher impact than the common fair trade trends. We will support the education, empowerment, and economic benefits of smallholder farming communities where so much of our food already comes from.

How will you establish sustainable impact in the locations you wish to serve?

Instead of giving out band aid solutions and handouts, we will be creating a cycle that empowers smallholder farmers, families, and entire communities. Our program is centered upon enabling smallholder farmers to build a sustainable supply chain. We will ensure a broad impact in food security through addressing the root causes of hunger. By starting with these economic roots, we will sustain our impact through building capacity in communities. Our hybrid business structure will allow us to fund our social mission while entering the mainstream market quickly. Furthermore, our funding stream will not depend on donations, allowing us to adapt to market demands and fluctuations.

What does success look like, including measurements and reporting on the business and your impact?

Success will not only be reflected in US sales reports, but more importantly through increases in food security, economic empowerment, and capacity of our producers. We'll report with full transparency on our work by evaluating our cohort of beneficiaries and surrounding communities regularly. Using validated scales, we'll assess economic status, food security, malnutrition, awareness, uptake of Moringa in the diet, and income increases attributed to our program. We'll evaluate sustainability of our supply chain to meet demands of production, measured by 100% of orders filled. We will measure proportion of crop sold and regularly monitor sales reports and market growth by region.

What would $50,000 mean for your business? And how will it help your company better reach its goals?

These funds will allow me the flexibility to focus on this project full time, making it possible to turn our dream into a reality. Currently, we are focused on piloting our first line of products in the US to develop an efficient market process. We will have access to resources necessary for success in our start-up phase. We will be able to launch sales, establish a customer base, and start relationships with US vendors. We will have the means to establish our training curriculum and support more smallholder farmers to start producing. This funding will be significant in enabling us to pursue our dream of empowering small farming communities by introducing the super food Moringa in the US.

Discussion
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So exciting!! All the best!

by nikkilouwho
10 months ago | Reply

thank you for the support!

by Jacqui77
10 months ago | Reply

good luck!!!

by Jacqui77
10 months ago | Reply

thank you so much!

by Jacqui77
10 months ago | Reply

i finally got to the right place. i believe i now have definitley successfully voted for fairleaf foods and think that it's an incredible good idea. love this. a positive something on the computer. yay! and to boot being done by my own family. i'm so very impressed with you both and your endeavors to improve the world for the next generations to come and ours. keep truckin, m, c and peace in spirit, love you so very, very much!

by peace53013
10 months ago | Reply

thank you!

by Jacqui77
10 months ago | Reply

I am hoping that I can vote for this as I agree very much with the concept, Although I have signed in they seem to want a Facebook account

Patrick (Thomas)

by pthomas2
10 months ago | Reply

Having worked with Moringa in Zimbabwe with Environment Africa this has to be my favourite project hands down... Reckon Europe would be a good market too though :P ! Full speed ahead, looking forward to trying some Moringa delicacies!

by simonjoeportal@gmail.com
10 months ago | Reply

Thank you for your support! And don't worry, we hope that we'll be able to expand European markets sooner than later!

by tiffanydanae
10 months ago | Reply

Your business plan sounds very comprehensive and well conceived. If any one can set a goal and achieve it, you can! Good luck!

by amybvogt
10 months ago | Reply

Thank you so much for your vote and support Amy! As an impressive & successful businesswoman yourself, your stamp of approval means a lot!

by tiffanydanae
10 months ago | Reply

Wishing you lots of luck!

by amybvogt
10 months ago | Reply

I have eaten moranga and cooked with it fresh off the trees in Nicaragua. I can't think of a more simple delicious way too enhance the American diet.

by naquinor
10 months ago | Reply

thank you so much for the support! Can't wait for you to try some of our products. :)

by tiffanydanae
10 months ago | Reply

The proposed business model and innovative approach truly hold the potential to successfully address a fundamental issue and yield lasting outcomes. This is very exciting!

by jhamon
10 months ago | Reply

Thank you so much for your support!

by tiffanydanae
10 months ago | Reply

The proposed business model and innovative approach truly hold the potential to successfully address a fundamental issue and yield lasting outcomes. This is very exciting!

by jhamon
10 months ago | Reply

The proposed business model and innovative approach truly hold the potential to successfully address a fundamental issue and yield lasting outcomes. This is very exciting!

by jhamon
10 months ago | Reply

The proposed business model and innovative approach truly hold the potential to successfully address a fundamental issue and yield lasting outcomes. This is very exciting!

by jhamon
10 months ago | Reply

This is really a great project because once moringa trees are well exploited, they can contribute to people's welfare and growth in different aspect of socio-economic life. Currently what is happening to moringa is the same as what was happening to soy(a) beans in 50s. My grandma told me that soya was introduced in Rwanda by probably europeans but Rwandans were not aware of how they can prepare it to get food. They were not even aware that it was eatable. They used to use it as banana plantation fertilizer. Once upon day, some came at home and taught them how to prepare different forms of food from Soya beans!!!!
The same thing is happening to moringa: In many areas, moringa leaves are being used to get compost, serve as food for animals, are used to fertilize land, are used to make fire, etc...I think this project will help to save food and money we are wasting.
Thanks,
C

by chaz.ingabire
10 months ago | Reply

Thank you Chaz! We agree that it is time to use moringa for nourishing people as well as the planet, and we hope to bring it out of people's backyards and into their kitchens! Who knows, once we get started, maybe we'll find other valuable plants to help cross over to nourish people as well!

by tiffanydanae
10 months ago | Reply

You are right, good luck!

by chaz.ingabire
10 months ago | Reply

Hi Tiffany,
The only thing I can see is the impact of this idea. No doubt that thousands of lives are going to be saved. you have already tried with nothing and I can predict what would happen if you had extra support.

You have my 100% support. Keep it up Tiffany.

by manzipih
10 months ago | Reply

Thank you Manzi, we appreciate your support! We hope to have great impact in combating malnutrition and deforestation. This award would give us the ability to really get going in making an impact, and the Start Something That Matters endorsement would emphasize the pressing need for investing in food security and reforestation initiatives.

by tiffanydanae
10 months ago | Reply

Thank you Tiffany, this is an incredibly important project!!Much has been said about Moringa but little has been put in action to combat malnutrition by using it. With this grassroot level approach, am confident that you will explore its benefits thus, up rooting causes of malnutrition. Good luck

by makusolo
10 months ago | Reply

thank you makusolo! We appreciate your support, and agree completely - we know the potential moringa has for combating malnutrition, and we really hope to put it to the best use possible to do so!

by tiffanydanae
10 months ago | Reply

Such a cool project with a genuine desire to come up with a sustainable solution.

by valerie.ellis.37
10 months ago | Reply

thank you for your support Valerie!

by tiffanydanae
10 months ago | Reply

Such a great idea. Moringa is so versatile! Good luck Tiffany and co.

by andrewtpaul
10 months ago | Reply

thank you Andrew!

by tiffanydanae
10 months ago | Reply

Awesome project Tiffany. Good luck!

by adamcarllevine
10 months ago | Reply

Thank you Adam! We appreciate your support! Follow us on Twitter: @fairleaffoods

by tiffanydanae
10 months ago | Reply

Good luck tiffanyn.

by John R
10 months ago | Reply

thank you for your support John!

by tiffanydanae
10 months ago | Reply

Thank you Tiffany,
Moringa is a precious plan available here in Africa but we do not how to get benefit from it. It can be very revolutionizing the meal size and nutrition value.
o Tiff

by cyaferwabu
10 months ago | Reply

Thank you cyaferwabu! We appreciate your support!

by tiffanydanae
10 months ago | Reply

Congratulations Tiffany! This is such a great idea and I'm so excited to see it come to fruition!! Leslie

by lrb2108
10 months ago | Reply

Thank you Leslie! We appreciate your support!

by tiffanydanae
10 months ago | Reply

Excited to vote for your amazing and well thought out idea!!!!

by kcollet
10 months ago | Reply

Thank you for your support!

by tiffanydanae
10 months ago | Reply

Great project, Tiffany!
I'm curious about the logistics of how the moringa will reach consumers in the US market. I admire the elimination of the "middle man" to allow greatest possible return for the communities the moringa is being sourced from. What will the producer-to-consumer chain look like?

by bmelaugh
10 months ago | Reply

I am so excited to see what you do next! You have always had a sweet heart and its wonderful to see you giving your time to help others!!

by renee.flowers.77
10 months ago | Reply

thank you so much Renee! Your ongoing support is much appreciated!!

by tiffanydanae
10 months ago | Reply

You all have some great ideas! I hope that you are able to see them through!

by melissa.youdtowle
10 months ago | Reply

thank you Melissa - we appreciate your ongoing support!

by tiffanydanae
10 months ago | Reply

What you're doing is inspiring. Congrats and good luck!

by melman2323
10 months ago | Reply

Thank you so much for your support!

by tiffanydanae
10 months ago | Reply

Thanks to all who are considering supporting us with your vote!

by tiffanydanae
11 months ago | Reply

Nice idea Tiffany! can we taste it on taco lunch?

Keep up the good work!!

by Mushashi
10 months ago | Reply

Thanks Mushashi -- and yes, we'll have a sampling session soon! :)

by tiffanydanae
10 months ago | Reply

Moringa has been used for decades in rural and urban Uganda for curing common illnesses, weakness and fatigue and maintaining general "healthiness" - i grew up on the tea! In fact it is common to find growth and sale of Moringa as a Income Generating Activity used by women circles in the rural areas. I have no doubt that taking it to scale as you are proposing to do will turn out to be successful! Good luck on this venture Tiffany :)

by Viv Ruta
10 months ago | Reply

Thank you Viv! We are excited to see where this goes! We are also enthusiastic about the prospect of working with women who are smallholder farmers, they have a special place in our heart and will be a priority in our work.

by tiffanydanae
10 months ago | Reply

I can't wait to start making lots of delicious moringa recipes...

by michele.j.aquino
10 months ago | Reply

You can start just by eating our delicious moringa recipes when our products come out Michele... :)

by tiffanydanae
10 months ago | Reply

I Love this picture and I think that you are doing a great job there!

by salvador.agusta
10 months ago | Reply

thank you Salvador!

by tiffanydanae
10 months ago | Reply

We've shared some fun photos on our Facebook page (facebook.com/fairleaf)- so follow us and check them out if you want a visual of all the fun we have teaching about moringa and working in farming communities!

by tiffanydanae
10 months ago | Reply

Great project with an even greater goal. The information you have shared with us has greatly influenced the choices we make daily. Moringa has become a staple in our everyday diet and our health had never been better. We follow your example and share our knowledge with friends and family to better their lives the way ours has. Thank you for all your research, hard work and sacrifices to try to make a difference in the world we all share. See You Soon

by samuel.letchworth
10 months ago | Reply

thank you samuel! We're so glad to hear you've already integrated moringa into your diet, and can't wait to share our delicious products with you!

by tiffanydanae
10 months ago | Reply

Huzzah for moringa and it's saving properties! Good luck on the venture, let me know what I can do to help.

by tyler.nelson.313
10 months ago | Reply

Thanks Tyler! Your vote is of great help!

by tiffanydanae
10 months ago | Reply

I think your venture targets a great global need, not just in food security, but also engaging local communities in the global economy. I look forward to seeing your success -- and hopefully contributing to it somehow -- in the future!

by jen.rackliff
10 months ago | Reply

Thank you Jen for contributing to our success with your vote! We hope you contribute more in the future as well, by enjoying our great products! Stay tuned on Facebook and follow us on Twitter @fairleaffoods to follow our progress.

by tiffanydanae
10 months ago | Reply

Awesome! This is a fantastic project and you fully have my support!

by Jourdan
10 months ago | Reply

Thank you Jourdan! We appreciate your support!

by tiffanydanae
10 months ago | Reply

Voted! Best of luck!

by BCLee34
10 months ago | Reply

thank you for your support!

by tiffanydanae
10 months ago | Reply

Great Tiffany,
we are living in a world where most of food tend to be processed.obesity and diabetes type 2 will be devastating our children.this is an epidemic from processed food.
in developing countries children are dying with malnutrition. this project of Moringa will be helping our children and build tomorrow.Great cause, I will be supporting you whatever it takes.

by Eddy Rugamba
10 months ago | Reply

Thanks so much Eddy! We appreciate your support and agree -- promoting access to moringa around the world will be of great help in fighting malnutrition, and we plan to be a part of that! Our all natural, nutritious products will also be a great alternative to processed foods which promote obesity and diabetes, and we hope we can have an impact on these issues as well!

by tiffanydanae
10 months ago | Reply

Great idea Tiffany! Wishing you the very best! You have a great community of support behind you!

by Kassaga
10 months ago | Reply

Thank you so much Kassaga! And yes - we would have never even made it this far without great community support, and appreciate it tremendously!

by tiffanydanae
10 months ago | Reply

Great idea! And I know you've got the passion to make it work. Rooting for you!!!!

-Uganda Kat

by kmg123456
10 months ago | Reply

Thank you so much Kat!

by tiffanydanae
10 months ago | Reply

You Peace Corps alumni are an ambitious clan when it comes to helping others! There are 'help the indigenous' groups/organizations in all the Latin American countries I've visited (over 20) so I believe the model you describe will find support wherever you seek the raw materials for you product.

Too bad I'm not a 'health foods' kinda guy (prefer my Dr. Pepper & chili dogs), but the idea of providing access to this MORINGA stuff sounds great! Once you get through the development and trial product stages (teas, pestos & smoothies that Kara & Simon have been telling me about), it'll be grand to see the funding groups gather to you cause for production and distribution.

Good Luck Team!!!!!!

by nuelw
10 months ago | Reply

Gracias Senor!

by karaquen
10 months ago | Reply

Once you get this started you should post some of the recipes with photos to start enticing people - maybe a cookbook too? Good luck!

by rguptalawrence
10 months ago | Reply

Thank you for the support, and great suggestions! Stay with us on Facebook and our website,we'll post photos of our first line of products very soon! A cookbook is definitely on our to do list....but in the meantime, to start enticing you now, you can look forward to our moringa mint tea with honey, lemon clove tea, mango juice, passion fruit juice, and gazpacho. We also have fantastic moringa pesto and hummus recipes that we're planning on releasing later as our second line of products, so stay tuned for more!

by tiffanydanae
10 months ago | Reply

Thanks rguptalawrence! We will have pictures soon. Funny that you mention a cookbook- three of the co-founders actually edited a cookbook with several moringa recipes.

by karaquen
10 months ago | Reply

This is a great project! Can't wait to see moringa listed in food ingredients on my favorite trail bars and cereals. Keep up the good work. And a big YES vote from my end of the world.....best of luck!!!

by john euser
10 months ago | Reply

Thank you so much John! Keep up on our latest news and where you can find our products by following us on Twitter: @fairleaffoods and Facebook!

by tiffanydanae
10 months ago | Reply

Just voted.....I will be your proud sales agent in Malawi......

by dezio.macheso
10 months ago | Reply

haha..thanks dezio -- we'll keep that in mind if the day comes that we expand to Malawi! Thanks for your support!

by tiffanydanae
10 months ago | Reply

Just voted! What a fantastic, innovative idea! Wish you all the best of luck!

by melissa.kulynych
10 months ago | Reply

thanks Melissa!

by tiffanydanae
10 months ago | Reply

Just voted! Can't wait to see what you accomplish, Tiffany! Such an innovative idea.

by ccgilbie
10 months ago | Reply

thank you so much for your support!

by tiffanydanae
10 months ago | Reply

Voted! Great idea Tiffany! I have heard about Moringa and the good it can contribute to diets worldwide. All the best....

by adejoke
10 months ago | Reply

thank you so much Adejoke!

by tiffanydanae
10 months ago | Reply

This is really a great innovation. However, what are your contigency plans just incase the market ventures in the US are not sustainable? Have you done some market surveys?

by derrick sewa
10 months ago | Reply

Hi derrick - thanks for your support and the great question. This is precisely why we're testing out the market this summer at co-ops and local farmers' markets. We'll be compiling surveys from our customers along with any previously conducted research we are able to find regarding similar products and target audiences to get an early assessment of consumer preferences and market sustainability. Our plan thus far has been to start at these local markets, and scale-up at a pace that allows us to carefully monitor and evaluate market sustainability (e.g. starting from local co-ops and farmers' markets, then on to a single large venue such as the local Ithaca Wegman's, then to multiple large venues such as all the Wegman's in the state of New York, and eventually nationwide at multiple retailers like Wholefoods, Wegman's, and Trader Joe's). This phase-by-phase approach will allow us to continually gauge market sustainability and ensure that we don't expand beyond our capacity. If our findings determine that we cannot fully sustain our market ventures in the Northeastern US, we plan to reassess our product offerings for marketability, adjust as needed, and potentially explore other markets (in different locations) for viability.We are also in the process of bringing on an experienced social ventures consultant to help navigate the technical details of our operation specifically related to this issue. Thanks again for your support, and let us know if you have any additional questions!

by tiffanydanae
10 months ago | Reply

This sounds amazing! I can't wait to try some of your recipes...You've got my vote and I look forward to seeing your produce in Washington DC!

by lorsmi28
10 months ago | Reply

thank you so much! stay tuned as we grow for info on where you'll be able to find our products near you! Follow us on Twitter: @fairleaffoods

by tiffanydanae
10 months ago | Reply

I want some Moringa!

by imountjoy
10 months ago | Reply

thank you! keep up with us on twitter and our website for updates on where you can find our products soon!

by tiffanydanae
10 months ago | Reply

Can't wait to follow the trajectory of this! Congrats and good luck on a worthy and admirable cause!

by christinecoscia
10 months ago | Reply

thank you christine! keep up with our progress online via twitter: @fairleaffoods

by tiffanydanae
10 months ago | Reply

Fairleaf is the best!

by mieke visser
10 months ago | Reply

thank you mieke!

by tiffanydanae
10 months ago | Reply

Great work Tif my dear! wish you all the best success you will require...

by nandozi
10 months ago | Reply

Thank you nandozi!

by tiffanydanae
10 months ago | Reply

I've been fortunate enough to sample some Moringa recipes and I have to say that if this is marketed in the USA, I would definitely go out of my way to purchase it. It tastes amazing, and knowing its properties as a superfood adds many extra benefits. I hope to see this on the market!

by C.Kim
10 months ago | Reply

Thanks C.Kim - Stay with us on Twitter and Facebook so you can be one of our first customers!! We appreciate your support!

by karaquen
10 months ago | Reply

Awesome cause! Really anxious for this project to get off the ground and see what kind of products you guys produce.

by projectalphae
10 months ago | Reply

Thanks! Be sure to follow us then and we'll send you some samples :-) Yum

by karaquen
10 months ago | Reply

One of your cofounders was in one of my classes, and I fortunate enough to learn more about Moringa leaves and sample some myself. I have to say, the benefits of eating the leaves are tremendous, and they taste great too!

by marilyn.wang.100
10 months ago | Reply

thanks Marilyn! Glad you got to sample moringa and love it as much as we do -- look out for our products soon!

by tiffanydanae
10 months ago | Reply

What an amazing idea. I'm voting for Fairleaf Foods because I believe this is a thoroughly thought out model that has the capacity to truly make a difference by both decreasing malnutrition and supporting economic development in a fair and sustainable way. This project will create a virtuous cycle in which it will bring it's partners and their communities into greater health and out of poverty. Go Fairleaf!!

by Jamie O
10 months ago | Reply

thank you Jamie O for your vote and support!

by tiffanydanae
10 months ago | Reply

Awesome project by awesome people! I came across with Moringa Trees last year when looking for a sustainable cause to be part of. They posses extremely high nutritious properties and their seeds can be used for water purification at the household level. I love this project!! it touches so many levels of poverty, from malnutrition, food security and health to economic and capacity building of local producers. I can't wait to see the project grow just like a Moringa Tree!

by vkaramanian
10 months ago | Reply

thank you vkaramanian! We are excited to grow as well!

by tiffanydanae
10 months ago | Reply

My husband and I were able to find Moringa Leaves for sale at a local Co-op. Ever since then we were hooked :) Can't wait to see this project full scale as we will definitely be interested in trying your products and helping you change the world!!

by karissa.letchworth
10 months ago | Reply

thank you so much for your support! Glad to hear of other moringa enthusiasts! We're aiming to be in the Ithaca Farmers Market this summer, so if you are in the area, keep an eye out!

by tiffanydanae
10 months ago | Reply

great idea and solid business plan!

by sivang
10 months ago | Reply

thank you! we can't wait til you can enjoy our products too!

by tiffanydanae
10 months ago | Reply

Whoa. This seem like a pretty great – or should I say GOOD – idea.

I wish you lots of success, whether you win this competition [fingers crossed] or not [knock on wood]!

by jofcfmx
10 months ago | Reply

thanks for your support!

by tiffanydanae
10 months ago | Reply

Great idea! What types of recipes did you come up with in Nicaragua? Cant wait to sample the products!

by MissMetito
10 months ago | Reply

Thanks for the question! Our first line of products will be bottled teas and juices with moringa as a key ingredient: moringa mint tea with honey, lemon clove tea, mango juice, passion fruit juice, and gazpacho. We also have fantastic moringa pesto and hummus recipes that we're planning on releasing later as our second line of products. We think they're all absolutely, lip-smackingly delicious and we can't wait to start sharing our products on the market!

by breensimon
10 months ago | Reply

and to think, all of our products are super nutritious too!

by tiffanydanae
10 months ago | Reply

I currently live in Rwanda, and only recently learned about Moringa. Now that I know what it is, I see it all over the country! As far as I know the local population does not use Moringa in their daily cooking, but I can see so much potential for its use. I think it is a great idea to increase awareness of this "super food" both in the US and in the communities that can grow it!

by text022
10 months ago | Reply

thank you! We agree completely - we see moringa everywhere, and are working hard to bring it from people's back yards and into their kitchens. We're committed to educating communities around the use of moringa to promote nutrition. That is why in addition to our support of smallholder farmers, we will provide educational workshops on how to incorporate moringa into local dietary customs in a culturally appropriate manner, to fortify recipes already used on a regular basis.

by tiffanydanae
10 months ago | Reply

Awesome idea!

by odushime
10 months ago | Reply

thank you odushime!

by tiffanydanae
10 months ago | Reply

What a great plan! I think this is awesome and much needed.

by ptllinda
11 months ago | Reply

thank you for your support ptllinda!

by tiffanydanae
10 months ago | Reply

Cool project! In which countries does the moringa tree already grow? Where are the farming communities that you plan to source your moringa? Are you going to get the moringa all from a single origin?

by daniellear
11 months ago | Reply

thank you daniellear! Moringa grows widely throughout tropical and subtropical regions, often in the same locations where malnutrition and deforestation are prevalent. The first farming communities we will source moringa from are in the north central region of Nicaragua. This is where we have strong connections and relationships, and from our time living and working with farmers there we are already aligned for great partnerships. Once established with proven success, we hope to branch out from there. We expect to source moringa from several smallholder farmers, not just one, which speaks to our plan for diversifying smallholder farmers' incomes. This all will depend on our business growth and demand for the crop as we develop. Through our training and support, we aim to empower them to cultivate moringa and sell to us directly, in order to eliminate middle men and boost their profits with our above and beyond fair trade model.

by tiffanydanae
10 months ago | Reply

This is what people have been waiting for--- healthy sustainably grown food that really tastes good. I appreciate the efforts of these people to make something so positive happen for the rest of us. Thank you!

by househappy
11 months ago | Reply

thank YOU househappy, for your support!

by tiffanydanae
11 months ago | Reply

VERY well Written~ %20 donated is certainly better than the 1% status quo~ beautiful project

by MartyWest
11 months ago | Reply

Thank you MartyWest! We're excited to launch so you can enjoy our delicious recipes too! :)

by tiffanydanae
11 months ago | Reply

Thank you MartyWest! We're excited to launch so you can enjoy our delicious recipes too! :)

by tiffanydanae
11 months ago | Reply

Whats it taste like?

by dpalovick
11 months ago | Reply

It tastes like spinach with sass!

by breensimon
11 months ago | Reply

Social enterprises need to become the norm!

by karaquen
11 months ago | Reply

What percentage of profits and margins will go back to the farmers and the communities? How will you provide for the farmers you are buying from and what relationships do you currently have with vendors and other opportunities in the US?

by HaikuAlligator
11 months ago | Reply

Hi, thanks for your question!

At this point we are in the initial stages of launching our business, so specific percentages have yet to be decided. But I’d be delighted to share our plan.
As of now, we estimate that around 20% of profits earned will be dedicated to our programs. For every product that we sell, we’ll plant a moringa tree (in a community garden, school garden, or family garden) and provide technical assistance on how to care for and utilize moringa to improve local livelihoods. We’ll service communities in sweeps. So, for example, if a community has 1,000 families, we’ll wait until we’ve sold 5,000 products and then we’ll go into the community and plant five trees per family, and provide the training I mentioned above. Before going into a community we’ll rely on our NGO partners to collect baseline indicators of livelihood quality, and then monitor and evaluate the impact of our program in these communities. If communities haven’t achieved a certain threshold of livelihood improvement, we’ll continue to work with them until it’s clear that they can sustainably reap the benefits without outside assistance.

As for the farmers themselves, their communities will be the first communities that we provide trees and technical assistance to. Not only that, but our model follows an “above and beyond fairtrade” ethos. This means that, rather than simply meeting the minimum requirements of fairtrade wages, we provide wages 15% or greater above fairtrade value (which is well above market value).

Regarding vendors, we plan to actively seek retail markets at Wegman’s, Wholefoods, and Trader Joe’s, in addition to smaller venues such as local co-ops. However, before doing so, we are piloting our products at the Ithaca Farmer’s Market. We expect that our sales results from the farmer’s market will make our case stronger for a contract with these larger health food chains I mentioned.

Thanks so much for your questions! Inquisitiveness shows that you care, and caring customers are the ones ushering in this new era of ethical and sustainable consumerism. If our response isn't as quantitative as you were hoping for, it’s only because we are still developing, so until we finish our pilot study this summer and sort all this out with our economist consultant, we won’t know the finer details. If you have any other questions please don’t hesitate to ask.

by tiffanydanae
11 months ago | Reply

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