First and Last Name: Mike Nemeth
My wife brought me along to the baby shower for our 1st daughter, Charlotte. We got tons of kid's books, but many of them were too boring or sappy. I love reading but was sad there weren’t many fun books. People say books are outdated and to just use an app on a phone, but sitting with your child and reading a book is really special. I wrote my first book 2 years ago and now have 3 out and 2 more in production. Now that my hobby has turned into a business, I can help even more kids learn how to read through the CoverForCover idea by getting them a new book for every book I sell.
BabyDaddyBooks is a publishing business that makes reading with your child a more enjoyable experience. In a program we call CoverForCover, each sale provides a new print book to children in low income families to help fight child illiteracy. For consumers, we offer entertaining kid’s books that parents can enjoy reading with their kids – often with subtle satire or licensed NCAA collegiate content. BabyDaddyBooks currently sells books through three distribution channels. We sell direct on our website www.babydaddybooks.com, wholesale to small gift shops, and wholesale to large retailers (Amazon, Barnes & Noble). Our titles are satirical, like ‘Mommy’s Favorite Juice’ a children’s book about wine, and then we also license NCAA mascots and sell university themed A-Z books.
Low literacy skills among children correspond directly to poor education, unemployment and ill health in their future. CoverForCover can help give kids a chance to succeed by simply improving their vocabulary and preparing them for a future in the digital age where reading skills have never been more important. I started BabyDaddyBooks to make reading with your child a more enjoyable experience. It’s simple to serve customers who can afford $15 for a fun kid's book, but with CoverForCover I can also help make reading a more enjoyable experience for families that otherwise wouldn’t have a single book in their house.
Illiteracy is a widespread problem in low-income families throughout the United States. BabyDaddyBooks, through CoverForCover, will help kids in the US gain access to new books to grow their vocabulary. There are established non-profit organizations, such as FirstBook, which provide new books (educational ones-not ours!) to children in need through school libraries and after school programs. Ongoing revenue from BabyDaddyBooks sales will provide sufficient funding to deliver additional books through this existing charity book donation infrastructure. Regional sales can correspond to donations to regional book charities allowing retailers to promote local impact for BabyDaddyBooks sales.
I’ve already demonstrated that BabyDaddyBooks is a profitable business model over the last year, which was my initial success milestone when I started 2 years ago. My initial goal for CoverForCover is 10,000 books through my existing set of sales channels (online and retail) to help 10,000 low-income children take the joy of reading to their home. Long term success would be a large national retail partnership that would provide a sustainable source of books that could help fill after-school libraries across the country. It’d be incredible, but possible, that this program wouldn’t just help fight child illiteracy, but ultimately help end it.
As with any small company, inventory costs and cash flow management represent major obstacles to faster growth. I work directly with book printers and purchase my titles in lots of 1,000 copies. Larger volume purchases would be necessary to serve larger retail chains. New books incur illustration and printing costs. With the revenue from my current collection, I balance the costs of reprints with the costs of developing new titles. With $50,000 I could print 10,000 books, my initial sales goal for the CoverForCover program, and develop two new titles in time for the holiday season release with retail partners.
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